It is our goal to ensure that every dollar you spend on your paid marketing campaign brings the most qualified prospects to your website. You set the budget, and we create a plan to make sure you get the most bang for your buck.
Our Paid Search Marketing services include the following:
- Directories – Oldest form of search marketing. Yahoo and industry specific directories. We’ll work closely with you to determine which directories are more likely to bring the most targeted traffic to your web site.
- Paid Inclusion – Ensures that your pages are in the index and are refreshed frequently.
- Pay Per Click PPC – Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC), varies depending on the search engine and the level of competition for a particular keyword.
- Pay Per Call – Pay per call marketing is an emerging payment model in which advertisers or merchants pay only for qualified inbound phone calls. Similar to online lead generation, pay per call is an over-the-phone based lead model.
- Paid Placement – Paid search allows you to bid an amount of money on any search keyword. Many well-known search engines, including AltaVista, LookSmart, and Overture, allow advertisers to pay for prominent positioning on your search results page.
- Contextual Ads – Pay for ad placement on related sites. A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on what the user is viewing. Contextual advertising has made a major impact on earnings of many websites. Because the advertisements are more targeted, they are more likely to be clicked, thus generating revenue for the owner of the website
- Comparison Shopping Sites – You attract searchers ready to buy and can direct them right to the buy page for that product on your site. Comparison shopping engines allow shoppers to research the price and details of specific products. If the customer finds an item at a desirable price, the shopping site will redirect him to the merchant’s site to make the purchase.
|
